From their amazing health benefits to their easy accessibility, bananas are a sweet, healthy snack and a staple of any kitchen. Making them an appealing choice for children and youth can be easy with the proper display and applying point-of-purchase (POP) merchandising.
Consider the following approaches when promoting bananas in your store:
- In an NPR article by Allison Aubrey, Cornell University behavioral economist David Just describes kids as being very much in the moment.1 As a result, try implementing fun-looking, colorful cardboard standees near your bananas.
- Floor graphics, posters and banners are other examples of merchandising that can appeal to children and draw them towards the produce section.
- The cereal area is among the most visually engaging sections in a grocery store for children. Place single banana fingers in the cereal aisle.
- Cross-promote bananas with items such as smoothie kits, granola, ice cream, peanut butter and chocolate.
Additionally, according to the United States Department of Agriculture (USDA), children between the ages of 2-3, 4-8 and 9-13 should consume 1, 1- 1.5 and 1.5 cup(s) (respectively) of fruit per day.2 By cross-promoting bananas and gearing organic banana merchandising specifically toward youth, you can not only enhance your store’s produce section and help increase sales, but also help ensure that children receive the recommended daily levels of fruit.
To learn more about our organic bananas and how you can supply them in your store, please visit: OrganicsUnlimited.com.
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1. Allison, Aubrey. “Grocers Lead Kids to Produce Aisle with Junk Food Style-Marketing.” NPR. 13 January 2015. http://www.npr.org/blogs/thesalt/2014/08/25/341963166/grocers-lead-kids-to-produce-aisle-with-junk-food-style-marketing.
2. United States Department of Agriculture. 13 January 2015. http://www.choosemyplate.gov/food-groups/fruits-amount.pdf.
Photo courtesy of Miguel Tejada-Flores. Photo has been minimally edited for color and sharpness.
